As a business-savvy retailer, you know that how you display your merchandise, greatly influences whether you sell it. If a customer walks into your store and finds a hot mess of clothes all smashed together on a rack, that customer is not likely going to waste time digging through anything.
Display is everything. It’s why jewelry stores show you diamonds on a luxurious, velvet cushion. How would that same diamond look on a piece of burlap or a paper napkin from the local deli? You’d think the store was a low-class pawn shop instead of a Fifth Avenue jewelry store. That diamond on a cheap paper napkin would look darn pathetic. You wouldn’t even consider purchasing it. You might even question whether it is real or not because it would lack brilliance and seem just lackluster. Continue reading “Not Using Wooden Hangers in Your Store? Rookie Mistake!”
